The present invention relates to a double-faced pressure-sensitive adhesive tape or sheet, which comprises: a base material; a pressure-sensitive adhesive layer disposed on one surface of the base material, which is a pressure-sensitive adhesive layer (A) including a pressure-sensitive adhesive composition containing an acrylic polymer (A1), and a silicone rubber fine particle (A2) in a proportion of from 3 to 50 parts by weight with respect to 100 parts by weight of the acrylic polymer (A1), the layer (A) being used so as to adhere to the liquid crystal display module unit; and another pressure-sensitive adhesive layer disposed on the other surface of the base material, which is a pressure-sensitive adhesive layer (B) including a pressure-sensitive adhesive composition containing an acrylic polymer (B1), and a low-molecular weight polymer component (B2), which contains, as a principal monomer component, an ethylenic unsaturated monomer having a glass transition temperature of from 60 to 190° C. when it is formed into a homopolymer and having a cyclic structure within the molecule thereof, and which has a weight-average molecular weight equal to or higher than 3,000 but lower than 20,000, in a proportion of from 5 to 35 parts by weight with respect to 100 parts by weight of the acrylic polymer (B1), the layer (B) being used so as to adhere to the backlight, in which the pressure-sensitive adhesive tape or sheet is for use in fixing a liquid crystal display module unit and a backlight unit.