Thermal printers and methods of operating thereof are provided. In one embodiment, a thermal printer comprising a thermal print head, thermal media including a direct thermal thermally sensitive coating on at least a first side thereof, and a thermal transfer ribbon installed between the thermal print head and the first side of the thermal media is provided, wherein the thermal print head is adapted to apply heat at a first temperature to image the direct thermal thermally sensitive coating without transferring a thermal transfer coating associated with the thermal transfer ribbon and a second temperature to image the direct thermal thermally sensitive coating and transfer the thermal transfer coating associated with the thermal transfer ribbon.