An on-vehicle display apparatus includes a display, a reflector, a rotation device, a manual operation device, an automatic operation device, a controller, and a memory. The manual operation device is capable of, during manual operation thereof, causing the rotation device to operate the reflector in a first rotation direction and a second rotation direction. The memory stores, in association with a rotation position stored in the memory, a rotation direction of the reflector rotated to the rotation position based on an input from the manual operation device. When the controller causes, based on an input from the automatic operation device, the rotation device to rotate the reflector and to stop the reflector at the rotation position stored in the memory, the controller causes the rotation device to rotate the reflector in the rotation direction stored in the memory in association with the rotation position.