In various embodiments of the present invention, documents (eg, PDFs) are converted into HTML 5 (and CSS 3) formats and integrated into existing HTML 5 web pages to preserve the original embedded fonts. The fonts can also be integrated or embedded (e.g., via the standard HTML “iframe” tag) into other web pages. The original appearance of the source document is maintained, the text is preserved as searchable text, and the document is integrated into a web page that can be searched, zoomed, scrolled, and printed utilizing standard web browser controls. A significantly increased “ad inventory” is thereby enabled, wherein advertisements can be integrated between pages, or even within a page. Moreover, the resulting document can be passively shared with members of a user's external social networks (including those within the host website), along with other activities and behaviors performed by the user on the hosting website.