A display apparatus including a first insulating substrate, a plurality of pixels, a second insulating substrate, a color filter layer, and a pattern retarder. The first insulating substrate includes a plurality of pixel areas arranged in an array of rows and columns, which has a length in the row direction longer than a length in the column direction, and has a length in a row direction longer than a length in a column direction. The pixels are arranged in the pixel areas, respectively, to display a 2D image and a 3D image. Among the pixels, first to fourth pixels successively arranged in the column direction define a unit pixel that displays one color information, and the fourth pixel corresponds to the white color pixel.