A method for adaptive filtering of cell measurements is provided. The method can include a wireless communication device determining based on instantaneous measurement samples of a cell captured over a measurement period that a fading condition of the cell exceeds a threshold. The method can further include the wireless communication device modifying a network configured filter coefficient to derive a modified filter coefficient in response to the fading condition of the cell exceeding the threshold over the measurement period. The method can additionally include the wireless communication device filtering the instantaneous measurement samples based on the modified filter coefficient to calculate a filtered measurement of the cell. The method can also include the wireless communication device calculating an adjusted measurement value for the cell based on the filtered measurement. The method can further include the wireless communication device using the adjusted measurement value for event evaluation and reporting.