A method of directing sound in a mobile device equipped with a directional speaker includes determining a location of a target in relation to the mobile device, and adjusting a direction of sound output from the directional speaker toward the target, based on the location of the target. An apparatus for generating directional sound includes a directional speaker configured to control a direction in which sound is output, and a controller configured to determine a location of a target in relation to the mobile device, and adjust a direction of sound output from the directional speaker toward the target, based on the location of the target. Other embodiments are also disclosed.