Systems, methods, and computer-readable media for providing a recommendation of a payment credential to be used by an electronic device in a commercial transaction based on merchant information received by the electronic device are provided. In one example embodiment, a method, at an electronic device that includes a secure element that includes at least one payment credential, includes, inter alia, accessing credential availability data indicative of the at least one payment credential, accessing merchant context data associated with a merchant subsystem, wherein the merchant context data is indicative of a preference for a first type of payment credential over a second type of payment credential, and presenting payment recommendation data based on the accessed credential availability data and the accessed merchant context data. Additional embodiments are also provided.