A method of establishing a location beacon includes establishing a bi-directional wireless radiofrequency connection between a directed light beacon device and a networked device in communication with a central server; assigning a beacon identification code to the directed light beacon device at the central server; transmitting the beacon identification code to the directed light beacon device through the bi-directional wireless radiofrequency connection; and transmitting the beacon identification code in a directed light beacon signal from the directed light beacon device.