A configuration in which a reliable source of illegal copy content is analyzed using content in which a reproduction path can be set is realized. Content which has a segment area including a plurality of items of variation data which can be decrypted using different keys and in which a reproduction path corresponding to the selected variation data can be set is used. Each item of variation data is configured such that embedded information such as a digital watermark can be acquired from decrypted data. Each item of variation data includes a 192-byte source packet or a 6144-byte aligned unit. A reproduction device selects and reproduces one item of variation data from each segment area on the basis of a variation data identifier recorded in the variation data.