A digital map is displayed via a user interface in a map viewport. The digital map includes various features representing respective entities in a geographic area, each of the features being displayed at a same level of magnification. Geolocated points of interest are determined within the geographic area, and a focal point of the map viewport is determined. For each of indicators, the size of the indicator is varied in accordance with the distance between the geographic location corresponding to the indicator and the geographic location corresponding to the focal point of the map viewport. The indicators then are displayed on the digital map.