Example embodiments disclosed herein relate to audio signal loudness control. A method for controlling loudness of an audio signal is disclosed. The method includes responsive to determining presence of a noise signal, deriving a target partial loudness adjustment based, at least in part, on at least one of a first factor related to the noise signal and a second factor related to the audio signal. The method further includes determining a target partial loudness of the audio signal based, at least in part, on the target partial loudness adjustment. Corresponding system, apparatus and computer program product are also disclosed.