The disclosure is for displaying a search result for products. A server may include a communication module, a memory including a database which stores product information in association with one or more product images corresponding to a product and text information related to the product, and a processor. The processor may receive a query image for an external object from an electronic device by using the communication module, select, from the database, a plurality of pieces of product information corresponding to the external object, based on similarities between the one or more product images and the query image, extract the text information for the external object included in the query image, determine a priority among the plurality of pieces of product information, based on a comparison between the extracted text information and the text information included in the selected plurality of pieces of product information, and transmit, to the electronic device, at least some of the plurality of pieces of product information and information on the priority, in response to the reception, by using the communication module.