A method of controlling an element of a display device is provided. At least one processor of the display device may be configured to determine a first chromaticity value corresponding to a first grayscale value of the element of the display device, and determine a first luminance value corresponding to the first chromaticity value, based on the first chromaticity value and a target with respect to a relationship between chromaticity and luminance. In addition, the at least one processor of the display device may be configured to determine a second grayscale value corresponding to the first luminance value, determine a second chromaticity value corresponding to the second grayscale value, determine a second luminance value corresponding to the second chromaticity value, based on the second chromaticity value and the target, and determine chromaticity and luminance calibration coefficients, based on the second luminance value.