Methods and systems are provided for generating crowd noise related to a media event being presented using a cloud service is provided. The method includes receiving audio data captured from a viewer of the media event. The method includes processing the audio data to identify utterances of the viewer. In one embodiment, features of the utterances are classified to build a reaction model for identifying reaction states of the viewer. The method includes producing a soundscape for the crowd noise, the soundscape blends together audio of generic crowd noise related to the media event and audio corresponding to one or more of said reaction states of the viewer. In one embodiment, the soundscape is output to a speaker associated with presentation of the media event to the viewer.