Systems, methods, and computer-readable storage media for digital fingerprinting of media content. The system does this by normalizing and pre-processing the media content into a standard format, then generating fingerprints for image, audio, and/or video aspects of the media. These fingerprints are mathematical vectors generated using one or more techniques, such as perceptual hashes coupled with machine learning. Once the fingerprints for new content is generated, the system can compare those fingerprints to fingerprints of known content to determine if the new content contains prohibited content.