Systems and methods including one or more processors and one or more non-transitory computer-readable media storing computing instructions that, when executed on the one or more processors, cause the one or more processors to perform functions comprising: receiving in-session user activity comprising types of user interactions during a browsing session displayed by a graphical user interface (GUI) of an electronic device of a user; generating a distribution of interaction counts of interactions with the GUI over a period of time; predicting, using a set of predictive algorithms, one or more intents of the user based on the distribution of interaction counts; and transmitting instructions to display an altered GUI on the electronic device of the user based on the one or more intents of the user, as predicted. Other embodiments are disclosed herein.