A developing roller comprising an electroconductive substrate and an electroconductive elastic layer constituted by a single layer on an outer periphery of the substrate. The elastic layer contains a diene-based rubber, has a thickness of 0.30 mm or more, and the elastic layer has a crown shape in which an outer diameter of a center portion in a longitudinal direction along an axis of the substrate is larger than an outer diameter of each of both end portions in the longitudinal direction. Elastic moduli E11, E12 and E13 in a first region of the elastic layer in cross-sections at positions P1, P2 and P3 of the elastic layer are each 500 MPa or more.