A system comprising one or more processors and one or more non-transitory computer-readable storage devices storing computing instructions that, when executed to run on the one or more processors, cause the one or more processors to perform: receiving in-session user activity entered into on a graphical user interface (GUI) from a user electronic device of a user; generating, using a predictive algorithm, a ranked list of one or more likely intents of the user to perform one or more actions on the GUI; processing the in-session user activity to determine one or more intents of the in-session user activity; comparing the one or more intents of the in-session user activity; and coordinating a display of a likely-to-be-used GUI element on the GUI. Other embodiments are disclosed herein.