In a method of observation platform buy-online-pickup-in-store (BOPIS) integration, a BOPIS application is provisioned at an observation platform. The provisioning is administered by a cloud services platform in collaboration with a computer system of the observation platform and includes configuration and deployment of the BOPIS application within the observation platform. An automation software component is sent from the BOPIS application for resident installation at an external retailer system which is external to an environment of the observation platform. The automation software component organizes information in the external retailer system for exchange, via a cloud-based gateway, with the BOPIS application. A message regarding a BOPIS order populated in the external retailer system is received at the BOPIS application from the external retailer system. The observation platform sends, to a device of a user of the observation platform, a task request to perform a task related to the message.