Systems and methods provide dynamic adjustment of content displayed on image-enabled clothing articles to address obstructed visibility of the content. In embodiments a method includes determining, by a computing device, movement of at least a portion of an image-enabled clothing article based on real-time sensor data from sensors of the image-enabled clothing article; determining, by the computing device, that a view of at least a portion of image content displayed on the image-enabled clothing article is obstructed based on the determined movement, parameters of the image-enabled clothing article and image display information of the image-enabled clothing article; and generating, by the computing device, image instructions that cause the display of the image content on the image-enabled clothing article to move from a first area of the image-enabled clothing article to a second area of the image-enabled clothing article.