Hardened reusable shipping containers with a reversible label holder and methods of using the same are disclosed herein. A hardened reusable shipping container may have a base enclosure having a payload area that is configured to receive a payload and maintain a temperature of an environment surrounding the payload. The base enclosure may further have an exterior surrounding the payload area. The exterior may include multiple walls. One of the multiple walls may define a recess. The hardened reusable shipping container may have a plate having a first surface and a second surface opposing the first surface. The plate may be configured to be removably inserted into the recess and display one or more visuals on at least one of the first surface and the second surface.