Methods and apparatus to measure exposure to streaming media are disclosed. An example apparatus includes communication interface circuitry to obtain metering data, the metering data including a first metadata tag extracted from media at a time corresponding to a media event associated with the media, the metering data omitting second metadata tags extracted from the media by a media monitor, the second metadata tags identified for omission based on a temporal proximity of the second metadata tags to the media event, the first and second metadata tags extracted from the media when the media is presented; memory; instructions included in the apparatus; and processor circuitry to execute the instructions to determine a first exposure of an audience to the media based on the metering data, the first exposure being the same as a second exposure determined based on an analysis of the first metadata tags.