During a conversation the participants of the conversation may use catchphrases that are associated with particular characters, media assets, or media personalities. The catchphrases may be associated with information such as the media asset where the catchphrase was originally spoken, the speaker, and keywords relating to the media asset. Based on this associated information and the participant's use of the catchphrase, the system may provide a media asset recommendation to the participant for a media asset that does not include the catchphrase.