Computer systems and processes configured to collect empirical data from a plurality of observations of a person, and to analyze the data to identify a particular state of the person characterized by at least a particular property selected from the group consisting of types of behaviors, types of actions, types of activities, and/or types of emotions. The computer system facilitates transmission of a digital message, the content of which may be determined in response to the instance of the one particular state identified. The content of some digital messages may include experiments performed by the computer system on the person, to test the validity of the state-identification-process. The state-identification-process can then be updated with the observed responses of the person to the experiments, and with the results of the experiments. These experiments and the updating of the state-identification-process might be performed by the computer system to autonomously refine the state-identification-process for that person. The refinement of the state-identification-process is accomplished without a third-party, human reviewer correcting errors.