Systems and methods herein describe generating a unified content feed accessible from within a conversation thread. The systems and methods access a chat session between a first user and a second user, access user data, activity data and personalized media content associated with each user, the media personalized content comprising public media content that is related to each user's user data and activity data, generates a shared dataset based on identifying common aspects between each user's user data and activity data, generates shared content comprising public media content that is related to shared dataset, and causes display of a unified content feed comprising the shared content and personalized content to each user's computer device.