An improved woven synthetic textile fabric is formed by using an entangled combination of a fibrillated slit film yarn and a multi-filament yarn as at least one of the warp and fill members. The fabric is characterized by the look and feel of a jute fabric and may be employed as a woven cloth to manufacture bags, bale wrap, wall covering, drapes and the like or, preferably, to produce secondary backing fabric for tufted carpets which exhibits enhanced adhesion characteristics as compared to prior art synthetic secondary backing materials.