Heat activated, translucent marking films are disclosed. The translucent, heat activated marking film has a transferable, translucent, plastic film and field of a heat activated, translucent adhesive adhered to the plastic film. The marking film is prepared and stored on a polymeric liner until transfer by heat to a substrate, such as a back-lit sign or an awning. The film can be cut into images prior to heat transfer to the substrate according to commercial graphics techniques.