An electrostatic atomizer has a power source powering a charge injection device. The power source is arranged to vary the net charge injected by the charge injection device cyclically in accordance with a pattern of variation so that the net charge repeatedly increases to a higher value at or above a long-term breakdown value. The net charge injected is reduced by the power source to a lower value below the long-term breakdown value so that corona-induced breakdown is reduced. A method for electrostatically atomizing a fluent material is provided. The method includes the step of cyclically varying the net charge injected to reduce the occurrence of corona-induced breakdown.