Calcitic and/or siliceous particulate materials are provided with increased resistance to penetration by water, oil or grease damage from water, oil or grease by a process which comprises treating said materials with an aqueous composition containing: (A) from about 0.1 to 4% by weight on a 100% solids basis of an aqueous solution or self-dispersed emulsion or dispersion of a copolymer which is a reaction product of monomers containing fluorinated groups, cationic groups and nonionic groups, optionally (B) an effective amount of a penetration assistant, and (C) water to make up 100%.