A transmission parameter control apparatus that improves transmission quality of real-time media in a transmission route that includes a wireless section in at least a part of the transmission route. The transmission parameter control apparatus is connected to a terminal via a network and is connected to a mobile terminal via a wireless link. The apparatus includes: an obtaining part for obtaining a quality parameter indicating transmission quality corresponding to the wireless link from signals of downlink and uplink transmission routes; and an adjustment part for adjusting a value of a transmission parameter determining a transmission scheme in the wireless link according to the quality parameter.