A liquid ejecting head has a head face on which nozzles adapted to eject liquid toward a first face of a target medium are arranged. The liquid ejecting head is adapted to move in a first direction. A conveyance guide member is adapted to support a second face of the target medium so that a distance between the head face and the first face of the target medium is made to be a prescribed value. The conveyance guide member includes a plurality of ribs arrayed in the first direction at a fixed pitch and extending in a second direction perpendicular to the first direction. A medium conveyer is adapted to convey the target medium in a second direction while causing the second face of the target medium to be abutted against the conveyance guide member. A controller is operable to cause the liquid ejecting head to complete liquid ejection toward a leading end portion of the target medium while the leading end portion is located at a region in which an abutment force generated by the medium conveyer becomes maximum.