An intermediation apparatus is designed to interconnect at least one service provider and at least one user by using a non-Internet channel. The apparatus includes an intelligent connection management unit for recognizing an incoming protocol and for selecting an outgoing protocol and an outgoing communications channel by referring to databases. A protocol conversion unit controlled by the management unit interconnects a service provider using a channel that implements a first communications protocol and a user using the non-Internet channel that implements a second communications protocol. The non-Internet channel is advantageously a wireless communications channel.