The image forming apparatus comprises: an object liquid deposition device which deposits an object liquid containing coloring material onto a recording medium; a treatment liquid deposition device which deposits a treatment liquid that insolubilizes the coloring material onto the recording medium; and a control device which controls the treatment liquid deposition device in such a manner that volume of the treatment liquid deposited in a high-density region on the recording medium where volume per prescribed surface area of the object liquid deposited on the recording medium is high, is less than volume of the treatment liquid deposited in a low-density region on the recording medium where the volume per prescribed surface area of the object liquid deposited on the recording medium is low.