In an image display device which has an image display panel, in which two or more groups of particles or liquid powders having different colors and different charge characteristics are sealed between opposed two substrates, at least one of two substrates being transparent, and, in which the particles or the liquid powders, to which an electrostatic field produced by a pair of electrodes provided on one substrate or both substrates respectively is applied, are made to move so as to display an image, a chip for transmitting a drive signal to the image display panel is arranged in the substrate (first aspect of the invention), or, the two substrates are constructed by a transparent substrate and the pair of electrodes are constructed by a transparent electrode (second aspect of the invention).