Fixing device includes a first cylindrical rotating member having an inner peripheral surface and an outer peripheral surface; a second rotating member which is brought into contact with the first rotating member; magnetic field generation units for generating a magnetic field, the magnetic field generation units being provided at a predetermined distance from the inner or outer peripheral surface of the first rotating member; and a heat generation member that generates heat by a magnetic field, the heat generation member being provided so as to be opposed to the magnetic field generation units across the first rotating member and to be in contact with the first rotating member, having a thickness larger than a skin depth, and containing a magnetic metal material.