A method of providing a web-site performance analysis service is disclosed that gathers data relative to visits to web-pages that are associated with a web-site. Traversals are identified that correspond to each visit to the web-pages. Each identified traversal has an identification of either an incoming link from which each visit originated or an outgoing link to which each visit terminated. A time duration is measured that corresponds to each visit. A chart of a statistical distribution of pages-per-visit of the identified traversals is formed. The identified traversals and time duration corresponding to each visit is stored in a memory. The stored data from the memory is transferred to a database. Performance measures are produced that correspond to each visit to the web-pages based on the stored data in the database. A web-site performance analysis system that implements this method also is disclosed.