A promotional or novelty piece wherein a printed planar surface is provided with a translucent lenticular surface, placed in registration with a second planar surface with predetermined indicia applied so as to underlie and register with said translucent surface. The angle of the viewer's eye with said translucent surface allows said underlying indicia and secondary interlaced indicia having been applied to the underside of said lenticular lens, to be selectively and individually observed.