There is disclosed a wireless communication apparatus which provides a plurality of images stored in a storage to an initiating wireless communication apparatus through wireless communications. A reception unit receives an image acquisition request transmitted from the initiating wireless communication apparatus. The request conforms to a camera control protocol for exchanging information relating to images. A selection unit selects, in response to the image acquisition request, one of the plurality of images stored in the storage. A transmission unit then transmits a response to the initiating wireless communication apparatus in accordance with the camera control protocol. Information relating to the one of the plurality of images that is selected by the selection unit is contained in the response.