A human-machine interface generation system comprises a reception component that receives a request to generate a human-machine interface relating to at least one of an industrial system, device, process, and sub-process and parameters associated with an initiator of the request. A view generation component generates the human-machine interface based at least in part upon the request and the parameters. For example, the system can further comprise a query generation component that creates a query based at least in part upon the request and the parameters and utilizes the query to extract data from a server within an industrial automation environment.