A coupon insertion apparatus configured for sequentially inserting coupons into receiving containers, including a machine frame, at least one pair of opposed rollers mounted to the frame and adjustable between a closed position and an open position. A drive system includes a drive belt for simultaneously driving the opposed rollers in both of the positions. A tensioner is connected to the belt and is movable generally transversely to a direction of the adjustment of the drive rollers to maintain a designated tension on the drive belt.