A golf club selecting method includes measuring a behavior of a golf club during a golf swing performed with the golf club gripped and selecting a golf club in accordance with the golf swing. At first, a swing information for characterizing the behavior of the gold club during the golf swing performed with the golf club gripped is acquired. Then a golf club is selected in accordance with the golf swing based on the acquired swing information, wherein the acquired swing information contains a movement speed at each of a plurality of predetermined positions which are different from each other on a golf club shaft axis of the golf club, and the movement speed is a speed in an impact state immediately before a golf ball is hit with the golf club.