A front variable speed drive device is configured and arranged to electrically operate driving of a front derailleur by a shift cable. The front variable speed drive device comprises a case member, a motor drive mechanism, and a cable linking portion. The case member is mounted on a hanger portion of a bicycle frame. The motor drive mechanism is mounted on the case member, and has a revolving shaft. The cable linking portion has a retaining portion configured and arranged to retain a first end of the shift cable. The cable linking portion is rotatably mounted on the revolving shaft, and has a hypothetical arm line extending in the direction perpendicular to the shift cable from the center of rotation with a length of the hypothetical arm line changing depending on the rotation phase. Thus, motor torque required for shifting gears is reduced with a simple structure.