Sharing content among users of mobile devices is facilitated and controlled by a system and method that employs a content sharing application to receive and process requests to share content amongst users of devices such as mobile devices and personal computers. Recipients receive share content messages from the content sharing application. The messages may contain links to shared content. The content sharing application is associated with an application program interface made available to content providers so that they can create user-selectable share content links or options displayed on display descriptions associated with the content. The content sharing application performs device capability checks so that selected recipients do not receive share content messages that contain links to content that is not compatible with their devices. In this way, users can select to share both device-dependent and device-independent content, even if the content provider does not always perform device compatibility checks.