In accordance with the method, a request for a broadband service is provided to a service portal via a communication session established therewith. Configuration data associated with the requested broadband service is received from the service portal via the communication session. The configuration data is then provided to a broadband content server, and the requested broadband service is received via a second communication session, established with the broadband content server. Also, there is provided customer premises equipment, which comprises a first apparatus operative to support a first logical connection for data communications and a second apparatus operative to support a second logical connection for video communications. The present invention allows prioritization of video relative to data, as well as increased security from the perspective of the video content owner and increased simplicity from the perspective of the user.