The present invention provides an easy to use system and method for assisting job seekers in locating job opportunities and applying for the same using an online connectivity protocol which is simple to use and highly efficient in terms of time consumption. The system identifies and extracts keywords from the job postings in an accessible job database to create a keyword targeted list that excludes common words and phrases. The keyword targeted list is then processed to form a keyword targeted prefix list which in turn is inserted into a search engine. Upon appropriate query by a potential job seeker, the search engine returns its results while giving prominent placement to one or more job postings sponsored by a recruiter. An interested job seeker clicks on the sponsored job posting is directed to the job details through a website mediated application programming interface.