Invention Grant
- Patent Title: System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
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Application No.: US11128788Application Date: 2005-05-13
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Publication No.: US07653627B2Publication Date: 2010-01-26
- Inventor: Ying Li , Li Li , Tarek Najm , Xianfang Wang , Hongbin Gao , Hua-Jun Zeng , Benyu Zhang , Zheng Chen
- Applicant: Ying Li , Li Li , Tarek Najm , Xianfang Wang , Hongbin Gao , Hua-Jun Zeng , Benyu Zhang , Zheng Chen
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Shook, Hardy & Bacon L.L.P.
- Main IPC: G06F17/30
- IPC: G06F17/30
Abstract:
Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
Public/Granted literature
Information query
