A raw steel is coated with or surrounded by a boron compound (step S1). A coating film of h-BN is formed on the surface of the raw steel. Then, the raw steel is nitrided by a nitriding gas while being heated (step S2). B from the boron compound and N from the nitriding gas are diffused into the raw steel, turning the raw steel into a steel material containing B and N. Most of B and N are present as an Fe (B, N) solid solution or an Fe (C, B, N) solid solution in the structure of the steel material. The raw steel is heated and nitrided under conditions such that B and N are contained ranging from 7 to 30 ppm by weight and ranging from 10 to 70 ppm by weight, respectively.