A digital color copier includes: a toner concentration storage which stores a detected toner concentration of each developer block of multiple developer blocks across an image forming width; a toner consumption predictor for predicting a first predicted toner consumption of toner consumed from developer of every developer block during a first circulation; a toner concentration estimator for estimating, for every developer block, a toner supply point estimate as the toner concentration at a point where toner is supplied, by subtracting the first predicted toner consumption from the associated detected toner concentration and setting up a toner supply target value of the toner to be supplied from a toner supply device to a developing device in accordance with the predicted toner consumption during a second circulation of the developer inside the developing device that follows the first circulation.