One or more embodiments of invention are directed to a multi-layered data model for generating audience-specific documents will now be described. The invention is used in the context of generating a document such as a catalog or web page for publication across regions and cultures comprising multiple languages. It allows users to rapidly generate multi-language, multi-culture and multi-region documents since fields flagged as multi-lingual may utilize existing buckets that comprise pre-filled multi-language, multi-culture and multi-region values without requiring the user to specify every multi-value when creating a record.